What’s Performing Right Now and How Salons Can Show Up.
Right now, we are seeing more vlog style beauty content.
Highly edited videos are losing attention faster. Content that feels filmed in one take keeps people watching longer. Natural lighting, casual angles, and unfiltered texture feel more trustworthy right now.
Clients are sharing experiences instead of advice. They show how their hair behaves days after an appointment. They talk while styling instead of explaining every step. The story matters more than instruction.
Salons appear naturally in this content by showing raw clips from the chair, uncut. This kind of visibility feels organic and believable.
What you can try in January
Invite clients to share their experience as they sit in your chair for the orientation.
Ask if you can film a short moment at the start of the appointment where they talk about their hair, what has been working, and what has not.
Respond naturally, the same way you would in the chair, offering professional insight without performing for the camera.
This exchange captures real expertise in context.
It shows how you listen, assess, and guide.
The value comes from the interaction, not the step by step.
If the client agrees, share the clip uncut and unedited. Let pauses exist.
It shows future clients how you communicate, and positions you as the expert without trying to sell.
If you need extra guidance, and would like help filming/setting this up - contact us below!